8F is the ontology. You describe the current state as facts across eight facets, then the target state the same way. The difference between the two is not a feeling. It is a development agenda you can hand to someone.
| Letter | Facet | The Question It Answers |
|---|---|---|
| B | Beliefs | What does this actor hold to be true? What are its values and decision rules? |
| E | Emotions | What emotional register does this actor operate in? How does it handle its own and others' feelings? |
| F | Features | What capabilities does this actor have? What can it do and how well? |
| A | Assets | What does this actor actually have? What are tangible elements that the actor developed or can use for doing? |
| C | Companions | Who does this actor work with? How does it collaborate, delegate, and receive support? |
| E | Environment | Where does this actor operate? What are its context, inputs, constraints, and outputs? |
| T | Time | How does this actor manage time and attention? What is its planning horizon and cadence? |
| S | Stamina | How does this actor behave under stress, uncertainty, or failure? What is its recovery pattern? |
Classic tools stay useful as optional lenses on a facet. PESTEL reads the Environment facet; it does not replace it. The vocabularies stay distinct and are joined by crosswalks, never merged.